Semantic WordPress Themes, html5
You have to wonder what this post is doing about wordpress themes while I'm usually talking about fishing.
I have already addressed on this blog in an old post the topic and I wanted to renew the experience
At the time I had discussed the directories and how to mount a directory with cms and WordPress themes
Today we will see themes and microformats, semantics html5.
I'm not going to go into too much detail of semantics not to say too much nonsense, but like you, I'm an average user and I like to know what I do on my sites.
Basically that's it.
If you place your title in an h1 tag the computer will understand that this is an important title.
It is true that for your readers it is not really important, but for search engines there it is paramount.
With the arrival of html5 the semantics changed again not at the level of h1, h2 or h3, but with the birth of new tags.
Without going into detail, I give you a few.
Well I agree, all this is for developers, but if you are like me a little curious, I'm sure you've already tinkered with your theme. At least the css.
WordPress themes now
If you're a user, you know WordPress is well done.
It lets you install a theme in two minutes, but that's where it all starts.
It's all going to depend on what you want to do:
- a blog
- a directory
- a magazine
- a shop
and so on…..
We start here on the basis of WordPress free themes.
It's sure that you will find more easily what you are looking for in themeforest.net, it is not the only one.
You find a multitude of dealers on the web.
For my part, I only use the free wordpress theme.
We find a good quality of themes, but they are not always well coded, even paying.
If you use firefox do the test with the web developer/info/map extension of the document, you'll see immediately the number of h1 or h2 missing or even both.
If the theme is right for you, you can always change it as you wish.
So to continue my reasoning, we found a theme, but it lacks the ariane thread, the author box.
It's not a big deal, by working a little on the theme, we can fix it all without plugin.
There is no need to always install a plugin for a function, a small piece of code placed in the right place is often enough.
When you search, prefer to choose a theme coded in html5, then it will be easier to add the microdatas.
I recommend this post that deals very well with the subject.
As Wikipedia so aptly tells us:
Microdata is an HTML5 feature created to deliver semantic content in HTML documents.
We will see that we can use another way of doing, with or without plugin.
For the record, Google advocates the use of microdata.
You're going to ask me what this is for, and you'll be right.
It's just about marking your items, your recipes with:
- The date,
- The author of the article,
- description and other things
Google can use your markup in its results to display it.
A big plus for your SEO, you'll agree.
That's what the result is.
How to set up microdata
If your WordPress themes are coded to schema.org format it's ok if not do as shown if below.
As I told you there are two formats: microDATA and JSON-LD it's up to you.
I prefer to use microdata markup, I find it is easier to set up and it's also a matter of taste.
You use microdata for your items, your shop, your cooking recipes etc.
Here I made a copied-paste for Rich Snippets article and here's what it looks like:
If you look at the source code of the article, you will see the schema.org/NewsArticle that gives us:
- The title
- Description of the article
- The date of publication
The whole thing is of course normally taken over by Google if it wants it.
To put all this in place it's not very complicated, you go to Google's site of structured data.
From there, you have in the left column all types of Rich snippets, you choose the one that matches the structure you want adopted and this leads you to the page that contains the code to insert in your article (at the bottom of the page).
All you have to do is adapt your article to microdatas.
As you know, WordPress is well done.
You can model your blog to add plugins (programs) to modify and enrich WordPress options.
For micro data, there are a plethora of programs.
I've picked two that I find interesting:
- Raven's Schema Creator: integrates most microdata of the type Schema.org
- itemprop WP for SERP (and SEO) Rich snippets: simpler but with an obligation to have a theme in html5.
Of course, it all depends on what you want to promote.
Finding WordPress free themes that meet all of these criteria is virtually impossible.
But there are a few.
The one I'm currently using actually part of it's a child theme of Omega.
It doesn't do everything but it helps you well anyway.
For example I use it on a cooking recipe site and when writing a recipe, I add the Rich snippet Recipe allowing me to detail using microdata my recipe.
It is true that it is a tedious job but a work that is beginning to bear fruit since for two months I use this protocol on one of my sites, some articles are reassembled in the serps.
On some, I have the picture and on others a video of my recipe.
Visits are also more numerous, about 8 to 10% more.
It's true that it's not huge, but it's a plus. I'm not sure these visitors would have arrived on this site otherwise?
Anyway, I'll continue on this path without losing sight of the way google recommends us to use microdata and what Google wants, god wants it…..
- Do you use WordPress free themes? microdata for your blog? You have good results with this markup.